Privacy Policy

Effective Date: February 15, 2026

Welcome to thegoldstandardtraining.com (the “Site”), operated by The Gold Standard, LLC (“Gold Standard,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and protect information when you visit our Site, register for training, submit forms, or otherwise interact with our services.

1. Information We Collect

When you visit our Site or submit a form, we may collect personal information such as:

Full Name

Email Address

Phone Number

Athlete Information (e.g., athlete name, age/grade, position) (if provided)

Payment Information (processed securely by Stripe; we do not store full card numbers)

We may also automatically collect non-personal information to improve user experience and Site performance, including:

Browser and device type

IP address and general location

Pages visited and time spent on the Site

Click behavior, session recordings, and referral/source information

Cookies and similar tracking identifiers

2. How We Use Your Information

We use the information we collect to:

Process registrations, payments, and confirmations

Communicate about training sessions, scheduling, updates, and program information

Respond to questions, requests, or customer service inquiries

Improve our Site performance, usability, and content

Provide relevant marketing, including retargeting or advertising through platforms such as Meta and Google (where enabled)

Maintain the security and integrity of our systems and services

We do not sell your personal information.

3. Third-Party Tools & Services

We use third-party tools and service providers to operate our Site and deliver services securely and efficiently. These may include:

Stripe – secure payment processing

Microsoft Clarity – website behavior analytics and session recordings

CC360 (Course Creator 360) – CRM, forms, and communications

Google Analytics – website traffic analysis

Meta Pixel – advertising measurement and audience engagement

These services may use cookies, pixels, or similar technologies to collect information about your interactions with our Site. Information may be stored on secure servers managed by these third-party providers, each governed by their own privacy policies.

4. Cookies and Tracking Technologies

We may use cookies and similar technologies to:

Recognize return visitors

Remember preferences and form progress

Analyze Site traffic and performance

Measure marketing effectiveness and deliver relevant advertisements (where enabled)

You can control or disable cookies through your browser settings. Please note that certain features of the Site may not function properly if cookies are disabled.

5. External Links

Our Site may contain links to external websites (such as partner organizations or sponsor pages). We are not responsible for the content or privacy practices of those external sites. We encourage you to review their privacy policies before providing any information.

6. Security of Your Information

We use industry-standard security measures (including SSL encryption) to help protect your personal information. Payment transactions are processed through Stripe using secure methods.

While we take reasonable measures to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Email Communication and Opt-Out

By submitting your contact information, you may receive emails from us related to registrations, confirmations, schedule updates, program information, and administrative messages.

If you receive promotional emails, you can opt out at any time by clicking the “unsubscribe” link at the bottom of our emails.

SMS/Text Messaging (Future): We may offer SMS/text updates in the future (such as reminders or schedule updates). If enabled, you will have the ability to opt out at any time by replying STOP. Message and data rates may apply depending on your carrier.

8. Children’s Privacy

Our services are intended for families and athletes; however, we do not knowingly collect personal information directly from children under 13 without parental or guardian consent. If you believe a child under 13 has provided us personal information without consent, please contact us and we will take appropriate steps to delete the information.

9. Your Rights and Choices

Depending on your location, you may have rights regarding your personal information, including the right to:

Request access to the personal information we hold about you

Request correction of inaccurate information

Request deletion of your personal information (subject to certain legal or operational requirements)

Opt out of marketing communications at any time

To make a request, contact us using the information below.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will revise the “Effective Date” at the top when changes are made. Continued use of the Site after updates constitutes acceptance of the revised policy.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact:

The Gold Standard, LLC

1050 Lakes Drive, Suite 225

West Covina, CA 91790

📧 [email protected]

🌐 https://thegoldstandardtraining.com